Quick Qs to Craft Your Brand

“Branding” is defined as “to make an indelible mark or impression on somebody or something.”

If you stand for everything, you don’t stand for anything. The same is true when establishing your personal brand. You already have a brand — even if you don’t know what it is. You may have already positioned yourself — you may just not have articulated it yet.

In crafting your personal brand, begin with these questions that will pinpoint your strengths or characteristics that inherently bring solutions to the workplace. Answer them as honestly as you can:

• What is unique about how you do your job?
• What does your current boss praise you for?
• Were you hired to meet a particular challenge for the company?
• Were you rewarded with any additional responsibility?
• What are you most proud of?
• What would your co-workers say about you?
• What do you enjoy the most?
• How did you take initiative in your position?
• What special projects have you worked on?
• How did you set yourself apart?

From the answers, craft a unique tagline that represents who you are and what you bring to the table. Your personal branding tagline is one sentence — ideally, 5-10 words in length. It should be easily understandable and easy to remember. Use this tagline for your LinkedIn or resume headline. It helps you stand out and quickly illustrates your strengths and personality to the person reading it, making you more memorable.

To cultivate the brand that will help you reach your goals, you must understand and be able to communicate what makes you exceptional and compelling. You begin by knowing yourself.