Top 10 Job Search Mistakes:

1. Looking for a Job. Wait, I shouldn’t look for a job? Don’t just look for a job — look for a career. A calling. What are you meant to do? How can you use your skills, education, and experience for maximum benefit? You may not see that position advertised in a job posting. That doesn’t mean it doesn’t exist. What kinds of problems could you solve for a company? What kind of company needs those problems solved? Investigate how you could solve that problem for that kind of company.

2. Not Targeting Your Job Search. What kinds of jobs are you interested in? What kind of company do you want to work for? If your answer is, “I don’t care, I just need a job,” your job search is less likely to be successful than if you spend some time thinking about where you want to work, and what you want to do (and how to get there!).

3. Not Making It Easy for an Employer to See How You’d Fit In. Generic résumés don’t attract employer attention. Instead, you need to show an employer how you can add value to their company. You need to customize your tool for the job. You wouldn’t use a hammer to tighten a screw, would you? You can’t use the same résumé to apply for vastly different jobs — for example, an elementary teaching position and a job as a sales assistant. Figure out what the key components of the job are, and then showcase how you can do those things in your résumé.

4. Confusing Activity With Action. Are you confusing “busywork” with progress? Are you spending a lot of time researching jobs online and applying for lots of positions? While it’s recommended that you spend at least an hour a day on your job search if you are currently employed (and two to three times that if you are currently unemployed), make sure you are tracking how much time you are spending, and what you are spending it on. Spend your time on high value tasks — like identifying and researching companies you’d like to work for, and trying to connect directly with hiring managers and recruiters, and having coffee with someone who works for the company you’re applying at — and not just simply spending time in front of your computer.

5. Doing the Same Thing Over and Over Again and Expecting Different Results. “I applied for six jobs and haven’t heard anything back.” Well, then something’s not working. Either stop applying for advertised positions, start following up on the applications you’ve already put in, or figure out a different way to connect with your dream job. It’s been said that “the definition of insanity is doing the same thing over and over again and expecting different results.” If what you’re doing isn’t working, do something different!

6. Not Asking Others For Help. When someone asks you for help in their job search, you willingly offer it (if you’re able), don’t you? So why is it that we’re so reluctant to ask others for their help when we need it? People like to help other people. Don’t be afraid to ask for help. But make sure you’re asking for the right kind of help. Ask specific questions: “Do you know anyone who works for Company XYZ?” “How did you get your job at Organization ABC?” “Would you mind helping me practice my interview answers?”

7. Only Applying for Advertised Jobs. Research shows that up to three quarters of job openings are never advertised publicly. Many of these are filled through employee referrals and word of mouth. And sometimes, you can apply to a company for a job that doesn’t even exist yet. Yes, companies do create jobs. Sometimes they will meet a candidate and not have a current opening that would be a match. In that case, they will sometimes create a new position that takes advantage of the candidate’s knowledge and experience.

8. Networking the Wrong Way. Second only to not using your network at all is using it incorrectly. Your network is comprised of all the people that you know and also all the people that they know. Don’t just think that because you don’t personally know anyone who works for Company ABC that you’re out of luck using your network. Ask the people you know who they know. But remember that networking requires relationship building and relationship management. If you haven’t talked to someone for five years, don’t let your first contact with them be, “Hey, can you help me get a job at your company?” Author Harvey Mackay has a great book on this: “Dig Your Well Before You’re Thirsty.”

9. Not Doing Your Homework. You wouldn’t buy a car without researching the brand, make, and model a bit first, would you? Then why would you go to an interview without first doing a Google search on the company, looking at their website, and studying what they do? It’s easier than ever these days to not only research the company, but also the person interviewing you and you may even be able to find out the salary range for your position at that company!

10. Being Unprepared for Your Job Search. You need tools to help you succeed in your job search. An updated, targeted résumé. A “complete” LinkedIn profile with at least 150 connections. Cover letters. Thank you letters. Answers to the top 20 interview questions you might be expected to answer. You wouldn’t go into battle unarmed; don’t go into a job search unprepared.