Focus on Fit – Don’t just repeat information from your resume. In the cover letter, you want to give the reader a reason to read your cover letter, focusing on the reasons why you’re a fit for this specific position.
Include the hiring manager’s name – Always address the cover letter to a specific person and not the dreaded “To whom it may concern.” 10 or 15 years ago, it was very difficult to find a hiring managers name, but today with resources like Google, LinkedIn, and company websites, you should absolutely be able to secure the specific individual’s name that you need.
Emphasize value add – Make sure that your cover letter is employer focused and not you focused. It’s not about what you want from a job. A great cover letter is all about letting them know how you can add value to their company.
Showcase results – Show, don’t tell. Let your accomplishments do the talking. Instead of saying results oriented showcase the results you have achieved. Use specific dollar amounts, percentages and other numbers to quantify your accomplishments.
Bring attention to older (relevant) experience that might be buried in your resume.
Highlight work experience Especially work experience that might substitute for the education requirement listed in the job posting. Perhaps you want to highlight training and classes that have prepared you for the work that you’re getting done.
Do not include your photo. Never include a photo on the resume or cover letter, but always make sure your LinkedIn profile photo looks top notch.
Finally – stand out! Above all, stand out, give them a very clear sense of how you can meet their needs, and be the missing piece of the puzzle at their company.
